My Personal Data

Our store is processing your personal data to be able to deliver your order. Please review Primrose + Ginger's Privacy Policy. 

The personal information 2H Squared collects about you falls into one of the three following categories:

  1. Voluntarily provided information
    Certain parts of our website may ask you to provide personal information voluntarily. For example, we may request your contact details in order to:
    1. register an account with us
    2. subscribe to marketing communications
    3. submit enquiries to us. 

We will request the billing and shipping information needed to allow us to process your order.  Whenever personal information is requested, you will always understand prior to providing it, why it has been requested.


  1. Automatically collected information
    When you visit our website, we may collect certain information automatically from your device.  In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.
    The information we collect may include the following information:
  2. your IP address.
  3. device type.
  4. unique device identification numbers.
  5. browser-type.
  6. broad geographic location (e.g. country location).
  7. other technical information. 

Additionally, we may gather information about how your device has interacted with our website, including the pages accessed and links clicked. We collect this information so we can have a broader understanding of those who visit and/or interact with our website. We learn where they come from and the type of content on our website that is of real interest to them.  We use this information for analytical purposes to improve the quality and relevance of our website to our visitors. Some information may be collected using cookies and similar tracking technology, as explained further under the heading "Cookies and similar tracking technology" below.

  1. Information obtained from 3rd party sources
    From time to time, we may receive personal information about you from third party sources (such as Facebook). For more information about social media platforms and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.

Who 2H Squared shares my personal information with

We may disclose your personal information to the following categories of recipients:

  • 3rd party service providers and partners providing data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our website), or who otherwise process personal information for purposes that are described in our Privacy Policy or notified to you when we collect your personal information.  For example, your information may be shared with PayPal or Shopify;
  • to law enforcement bodies, regulatory, government agency, court or other third parties, where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy; and/or to any other person with your consent to the disclosure.


Legal basis For processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.  In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).  

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.  We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "Contact Us" heading below.

Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, "Cookies") to collect and use personal information about you, including to serve interest-based advertising.  For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Statement below.


How 2H Squared keeps my personal information secure

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you.  The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.  


Data retention

We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your data protection rights

You have the following data protection rights:

  • If you wish to accesscorrectupdate or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the "Contact Us" heading below.  
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the "Contact Us" heading below.
  • You have the right to opt-out of marketing communications we send you at any time.  You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you.  To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the "Contact Us" heading below.
  • Similarly, if we have collected and processed your personal information with your consent, you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information.  For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident.  These countries adhere to data protection laws which are different to the laws of your country (and, in some cases, may not be as protective).

We do not have our own website servers, our website platform is supplied by Shopify which is located in the USA, and our 3rd party service providers and partners operate around the world.  This means that when we collect your personal information, we may process it in whichever country Shopify has servers.

We have however still taken appropriate precautions to ensure your personal information remains protected in accordance with this Privacy Policy.


Updates to our Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.  We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "last updated" date displayed at the top of this Privacy Policy.  


How to contact us

If you have any questions or concerns about our use of your personal information, please contact us at:  

The data controller of your personal information is 2H Squared. Primrose + Ginger is the trading name of 2H Squared.