Our Vision

Our vision is to see a world where our humanity shines more brightly than our inhumanity, where we are kinder to, and more considerate of, one another and where we recognise and give thanks to the natural abundance of our ever-generous planet Earth.

We work with UK-based suppliers including independent businesses, socially conscious entities and cooperatives which share our philosophy and create great products using natural, organic and, where possible, botanical solutions to age-old motherhood and pregnancy-related issues, just the way Mother Nature intended.

Primrose & Ginger identify, source and introduce new, natural and ethically-produced brands, which have, for the most part, been created locally with consideration for our planet and our carbon footprint. We, therefore, seek to reduce risks, solve pregnancy-related issues in the most positive and ethically conscious way we can.

Today, expectant and new mothers trust Primrose & Ginger to save them time and remove the worry by doing that work for them. Mothers are kept up-to-date on mindfully-made, skin, health and emotionally-conscious brands that are practical, convenient and respectful to our planet, its people and her unborn. We work to support, protect and strengthen mothers in mind, body and spirit throughout the four key trimesters (the fourth one being her postpartum needs including breastfeeding, healing, and the every day requirements of post-birth recovery).

Each box is curated for outer and inner wellbeing.