Our Story

Natural. Conscious. Wellbeing.

Conceived in the middle of the 2020 pandemic, Primrose & Ginger chose to celebrate life by supporting those in the process of bringing life and love to our world.

We are a small, female-owned, family business based in London curating premium maternity wellness and self care gift boxes for expectant mothers seeking more natural, organic and mindful approaches to living and well-being.

Our intention is to make life easier for expectant mothers by sourcing brands and products which:

  • actively maintain skin health and wellbeing

  • offer natural and effective approaches to postpartum healing

  • support on-going decisions e.g. breastfeeding, not breastfeeding

  • elevate emotional and spiritual wellbeing

  • are respectful and considerate of our planet for our children’s sake

  • are based on limited production runs to reduce waste while maintaining quality

  • are vegan friendly and plastic-free

  • are largely British-made.

We source from local businesses, independent craftsmen, as well as socially-conscious projects. We work with start-ups as well as established UK businesses that have a philosophy similar to ours, so we can all build meaningful success and grow together. Where possible and practical, we work with natural and recycled materials, and by keeping our focus on UK partners, we are trying to minimise our impact on our environment.

In curating products which are ethically-made, planet-conscious and natural for expectant mothers, we are trying our best to support this generation as well as those to come. When you shop and/or gift through Primrose & Ginger, you too are giving future generations and UK-businesses a fighting chance.

Thank you for living and shopping consciously while celebrating life, light and love.

The Primrose + Ginger Team x