Our Story
Natural Wellbeing In Pregnancy & Postpartum Gift Boxes
Primrose + Ginger is a small business choosing to celebrate new life by supporting the journeys of new and expectant mothers when they are bringing little rays of sunshine and love into our world.
We are female-owned and led, family business based in east London with a vision to create more love and humanity among humanity at the time of our launch in the middle of COVID 19. By working closely with ex-midwives, aromatherapists, complementary therapists, naturopaths, and the like, we strive together to raise the bar in postpartum and pregnancy care by creating high quality self-care essentials made from natural and organic botanicals and florals which promote the improved health and wellbeing of new and expectant mothers without chemicals.
We work with several female owned and run businesses that have a philosophy similar to ours, so we can all build meaningful success and grow together at different stages of production and development.
Our aim is to create joyous and happy experiences through the use of organic and therapeutically botanical wellbeing ingredients. We want to induce calm, love and efficacity into daily routines, so that new and expectant mums will always be at their best.
Happy mamas create happy babies. It also means we get to curate pregnancy gift boxes that bring new life and greater love to our planet. Our focus is always on natural healing, nurturing and wellbeing for all trimesters.
From a practical perspective, our intention is to make life easier for expectant mothers by sourcing purposeful brands and products which seek to:
- actively maintain skin health and wellbeing
- offer natural and effective approaches to postpartum healing
- support on-going decisions e.g. breastfeeding, not breastfeeding
- elevate emotional and spiritual wellbeing during and after pregnancy
- be respectful and considerate of our planet for our children’s sake
- undertake limited production runs to reduce waste, no mass production
- always use premium quality ingredients
- be cruelty free, vegan-friendly and plastic-free.
By working closely with ex-midwives, aromatherapists, complementary therapists, naturopaths, independent craftsmen, as well as socially-conscious projects. When creating and curating, we seek out ethically-made, planet-conscious and products derived from natural sources to support this generation and the next.
Thank you for living and shopping consciously while celebrating life, light and love.
With love, The Primrose + Ginger, Gift Box Team xx
