Our Story

Natural. Conscious. Wellbeing. In Pregnancy.

Primrose + Ginger curate pregnancy gift boxes for expectant mothers from products based on natural and organic ingredients to support self-care during this important creative process. We promote those solutions that provide natural healing, nurturing and wellbeing to all mothers to be.

Few people realise that babies pick up on the energies of their mothers from within the womb. We want to see a world where all mothers-to-be are at peace and happy during pregnancy, as their impact on humanity as a whole matters greatly.

 Our aim is to deliver joy, happiness and peace through the provision of spa-like experiences at home. We seek to positively contribute to the bringing of peaceful, joyful and loving babies into this world and that is a beautiful thought for us because it means we are curating pregnancy wellbeing gift boxes to support that process of bringing new life and greater love to our planet. 

From a practical perspective, our intention is to make life easier for expectant mothers by sourcing brands and products which:

  • actively maintain skin health and wellbeing

  • offer natural and effective approaches to postpartum healing

  • support on-going decisions e.g. breastfeeding, not breastfeeding

  • elevate emotional and spiritual wellbeing during and post pregnancy

  • are respectful and considerate of our planet for our children’s sake

  • are based on limited production runs to reduce waste, not wasteful mass production

  • are made from premium quality ingredients

  • are vegan-friendly and plastic-free

  • are predominantly made in Britain.


We source from local businesses, independent craftsmen, as well as socially-conscious projects. We work with start-ups as well as established female owned and run businesses that have a philosophy similar to ours, so we can all build meaningful success and grow together.

Where possible and practical, we work with natural and recycled materials, and by keeping our focus on UK partners, we are trying to minimise our impact on our environment.

In curating products which are ethically-made, planet-conscious and natural for expectant mothers, we are trying our best to support this generation and those to come. When you shop and/or gift through Primrose + Ginger, you are giving future generations and UK-businesses a fighting chance.

Conceived in the middle of the global pandemic, Primrose + Ginger launched in May 2021, choosing to celebrate life by supporting those in the process of bringing life and love to our world. We are a small, female-owned, family-owned business based in London.

Our pregnancy wellbeing and self care gift boxes are curated from natural, organic and eco-conscious products which support the process of greater well-being in pregnancy and beyond.

Thank you for living and shopping consciously while celebrating life, light and love.

The Primrose + Ginger Team x